Examples of thought leadership, editorial, and storytelling content developed for clients in the healthcare and advertising technology industries.
content development & storytelling
Leadership and hands-on development of award-winning digital content and storytelling across platforms and campaigns, including editorial, paid and organic social, thought leadership, video, and more
Management of content teams including copywriters, storytellers, designers, video editors, and contractors
Clients include Comcast Advertising, Main Line Health, and more.
See full portfolio here.
I conceptualized and produced the “Your Stories” video series for the University of Pennsylvania’s Penn & Philly campaign. Watch here.
creative services management
Oversight of the entire creative production workflow for projects including video, photo, design, animation/illustration, and editorial
Creative direction, quality control, cross-team collaboration, and mentorship of creative team members
Clients include the University of Pennsylvania, Alterra Property Group, IGNITE National, and more.
See full portfolio here.
Excerpts from digital content strategy and implementation for the Independence Blue Cross Broad Street Run in Philadelphia, PA.
digital content & campaign strategy
Content strategy for digital and social channels, prioritizing audience alignment, business goals, and brand voice
Message development and testing, optimization, and trend monitoring to inform and iterate
Clients include the Independence Blue Cross Broad Street Run, Einstein Healthcare Network, and the University of Pennsylvania.
See full portfolio here.